80% increase in site visits
95% increase in time spent
103% increase in pageviews for cities outside NY
Brookfield Properties is a giant in real estate. Arts Brookfield is their acclaimed program to invigorate public spaces through free cultural experiences at premier buildings around the world. Our challenge: significantly increase attendance at these events by rethinking the program’s web presence.
We wanted to make it easy for people living and working near Brookfield properties to access their variety of amazing events across the globe. We created a simple dropdown so users can easily select their location to create a personalized experience.
We also followed a mobile-first approach centered around each event. We wanted users to add events to their calendars with one click and easily invite their friends.
Sharing the Staff’s Favorite Events
We also wanted to bring all the passionate people who work at Arts Brookfield into the conversation so we create the Spotlight where we invite the staff and eventually visitors to share their favorite events.
Newsletters Driven by RSS Feeds
To allow the staff to spend more time on curating events, we built an easy-to-use CMS with automatic MailChimp integration. We then created RSS feeds so that newsletters are automatically created each week for each of the cities where Brookfield is hosting an event.