Our Team
We created this company as an extension of our lives.
To create a place where inspired people come to collaborate on extraordinary projects that make the world better.
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Della Baines
Developer
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Della takes pride in being a lead developer at HD MADE. She has a wealth of professional experience starting 12 years ago with programming online continuing education courses to developing full-stack web applications today. Her new daughter, Maxine, is her joy. She also likes math books at the beach and walking for miles with her dog, Emmet.
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Dan Chiu
Founder & CEO
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Dan leads strategy, marketing and new business for HD MADE. He is inspired by the brands, nonprofits and people that are developing 'big ideas'. Dan sees opportunities where others don’t. He has more than 10 years of experience developing business strategies, growing audiences and building innovative products for influential brands like ESPN. When he’s not in the office, he’s cheering on his alma mater. Go Blue!
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Kevin Cruz
Designer
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As our seasoned veteran, Kevin joined HD MADE while earning his B.F.A. in Graphic Design at the Fashion Institute of Technology. His designs are fueled by his love for science, the internet, and old school game design. In Kevin’s free time, you can find him tinkering with music and code. He would never apply to be part of the ‘Mars One’ mission, because his girlfriend would be totally mad if she found out.
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Henry Lee
Founder & CCO
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Henry drives the creative vision for HD MADE and is passionate about storytelling through technology and design. With more than 16 years in design, Henry was the Art Director of ESPN The Magazine, where he helped grow the circulation from 500,000 to 1.5 million. Henry also helped build ESPN Mobile, ESPN SHOP and ESPN Publishing. When he’s not busy being artsy, Henry is ju jitsuing and riding his bike in rain, sleet, snow or shine.
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Jen Small
Director of Finance & Operations
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Jen is our secret weapon. With a diverse background in finance, accounting, HR and administrative support, she is our go-to person for taking care of the office and looking after the team. Jen holds a wealth of knowledge in various industries. Originally from Massachusetts, Jen is a die-hard Boston sports fan. When she's not in the office, you can probably find her chasing after her toddler.
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Neil Tan
Interactive Lead
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Neil’s love for design and development transcend the workplace. Before joining HD MADE, Neil worked for CBS Interactive and Incase where he worked with cutting edge web technologies. Neil holds a degree in Web Design and Interactive Media from The Art Institute of California - San Francisco. When he isn't developing, Neil enjoys cooking his mother’s recipes, Muay Thai, cycling with friends or capturing the city with his SLR camera.