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We partnered with Urban Arts to create a dynamic website for students, educators, alumni, and potential partners; all with the goal of supporting Urban Arts’ mission to promote game design as a pathway to college and career.
HD Made came to us highly recommended from a previous client. From day one, we felt like we had HD Made’s full attention and expertise behind the project. Having senior leaders like Henry, Meg, and Kevin so directly involved made an enormous difference—the team brought thoughtful strategy, creativity, and genuine partnership to every step of the process. For our very small staff and our big ambitions, the entire team was completely generous with their expertise and direct with their guidance. They improved our ideas, were extremely responsive, and happened to be super-personable and enjoyable talents to work with to boot.”
We reimagined Urban Arts’ website and developed a more strategic content approach to clarify and strengthen how the organization communicates its mission, programs, and impact.
The result balances student energy and inspiration with the clarity and credibility required by educators, funders, and institutional partners.
While Urban Arts was delivering transformative experiences for students, the website wasn’t capturing that same sense of creativity, excitment, or possibility. Without a strong content hierarchy, important stories and opportunities were getting lost.
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