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For over a decade, HD Made has been a proud creative partner of the Breast Cancer Research Foundation (BCRF), a leader in groundbreaking breast cancer research. Through this long-term collaboration, we have developed an in-depth understanding of BCRF’s brand, values, and mission, enabling us to provide strategic creative support across multiple platforms. From logo development and website redesigns to national campaigns, social media assets, and print materials, we deliver impactful design solutions that amplify their message, grow their reach, and support their mission. Our goal is to empower BCRF’s leadership to make key strategic decisions with confidence, ensuring their brand remains dynamic, relevant, and aligned with their evolving goals in the fight against breast cancer.
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We partnered with BCRF to modernize their logo while preserving its iconic identity. The updated design introduces the acronym “BCRF” which was used internally and externally alongside the full name, “Breast Cancer Research Foundation,” creating a versatile and contemporary look. The landscape of many other organizations using Breast Cancer proved hard to compete with and thus the acronym was a self differentiator.
By streamlining the typography and enhancing the ribbon graphic, the logo achieves greater clarity, impact, and recognition. This refreshed design balances professionalism with approachability, ensuring BCRF’s mission is powerfully communicated across all platforms.
We had the privilege of leading two major website redesigns, each focused on transforming the user experience and amplifying BCRF’s mission.These changes have helped engage supporters, drive donations, and fuel BCRF’s ongoing fight against breast cancer.
When BCRF first approached us, their website struggled to effectively communicate who they are and the impact they have. It wasn’t modern or engaging enough to stand out in an increasingly competitive landscape. They needed a fresh, forward-thinking approach to ramp up their online presence and contributions.
Our goal was to implement a comprehensive strategy that began by assessing opportunities for online engagement across various user groups. Our strategy focused on raising awareness about breast cancer research, increasing online donations, mobilizing advocates, and positioning BCRF as a thought leader in health and breast cancer research. Additionally, we simplified key content to ensure users could engage with the organization quickly and effectively.
In order to build upon BCRF’s successes, we developed a flexible CMS and front-end system designed to enhance donations, expand storytelling, and solidify BCRF’s position as the leading authority in breast cancer research. Key features included a comprehensive glossary, engaging blog content, and a prominent hero donation module to drive contributions and further elevate their mission.
Over the years, we’ve partnered with BCRF to design high-impact video and print public service announcements (PSAs) that strategically elevate their brand and capture public attention. Our work has been showcased on iconic platforms nationwide, including Times Square billboards, NASDAQ screens, and top-tier publications like The New York Times, Vanity Fair, and Elle. Through design, our goal is to successfully drive engagement, spark conversation, and amplify BCRF’s message with creativity and precision.
Over the years, we have continually refined and evolved the look and feel of BCRF’s social media assets to amplify their mission and spotlight breakthroughs in breast cancer research. Through dynamic, visually impactful designs, we’ve brought their content to life successfully driving engagement, sparking meaningful conversations, and elevating the visibility of BCRF’s vital work, inspiring global support and action.
From comprehensive Annual Reports and engaging Pink Press publications to impactful postcards and informative one-pagers, our designs seamlessly blend visual appeal with clear messaging. Each piece serves to inspire, inform, and drive action, ensuring BCRF’s critical work reaches and resonates with audiences worldwide.
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